In a world of online advertising and commerce, it can be hard to stand out. But adding video reviews to your arsenal can help humanize your store and differentiate it from tens of impersonal online retailers. Just as seeing the faces behind our favorite products can help an audience to sympathize with its suppliers, seeing people share their reviews of a company can give a sense of intimacy to the often distant field of consumer relations.
Asking your customers to share their experiences through smartphone videos tells them that they are more than a statistic to you. With self-made customer videos, you’ll be able to see the excitement in your clients’ eyes when they talk about your amazing flooring service or hear the candid joy in their voices when they rave about your homestyle donuts. And since each video will be on the customer’s own time, often in the comfort of their own homes, their responses won’t feel forced or ingenuine, which is exactly what you want potential customers to see- authentic enjoyment of your products or services.
Plus, to be perfectly blunt- the ones who commit to filming videos for your company are not usually the ones who’ll leave scathing reviews on your site, so by participating in an EveClips campaign, you’ll only be attracting the videos of those who are truly invested in providing a good name for your company. Our advice: make sure to put a strong CTA (call to action) in your campaign description. For example, if you want potential customers to see your original software in action, ask those who submit videos to use your product while they talk about how great it is.